The perception of peers’ use and misuse of substances is a significant risk factor influencing individual use and misuse patterns. The purpose of these It Matters assets is to portray the positive experiences youth and young adults have without using or misusing substances. The data supporting these materials demonstrates that while the perception might be “everyone is doing it,” youth and young adults themselves report a wide majority do not use the identified substances. Youth and Young Adults can live their lives without the use of substances that could cost them their future, lives, money, time, energy, and well-being.